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Email Marketing in Dubai - The Powerful Engagement Tool

Email marketing’s popularity is attributable to its low cost, high ROI (Return-On-Investment) and focus on customer retention. While the economic crisis will force retailers to cut back on many important marketing and technology initiatives, email programs will survive relatively unscathed.

Small businesses and large corporations alike have been forced to erase entire sections of their 2009 marketing “wish list” in response to a bleak economic forecast. Amid such turmoil, Email marketing has remained a staple due to its cost-effectiveness, highly measurable results and flexibility. At a fraction of a penny per message, the value of an email campaign compared to an expensive direct mail communication is substantial. However, getting the most from your email marketing campaigns during tough economic times may require a different approach than what you’ve done before. Also, in email’s favor is its measurability. Marketers can quickly and effectively measure who is responding to messages, which promotions work best and so much more.

It is not surprising to see how advertisers continue adding to the budget for marketing activities that are generating the greatest ROI, like searches and email marketing. According to eMarketer, at the beginning of this 2009 year, 14% of the online marketing budget is destined for email marketing.

Today, with the growing reach of the Internet, broadband connectivity, search engines, social networks, and increased demand for Smart Phones, we have arrived at an era on which the consumer is truly the manager. Taking into account that technology has to facilitate things, but it is not everything, advertisers have to give the consumers the value they demand. For this reason, when we speak of email marketing, it is very important to speak of RELEVANCE of the messages and the level of personalization in the conversations that are initiated through email.

The actual situation of the use and abuse of email marketing has led the consumers to fight more against SPAM and has driven them to different avenues of communication like social networks, text messaging and other methods that allow the consumer to regain control over their communication and relations with retailers.

If retailers want to avoid being blacklisted or ignored, they must improve the relevancy of their email programs. The solution lies in using segmentation and personalization techniques to target emails. Of course, retailers also need to be vigilant about testing their tactics to determine which are most effective.

Focus on Customers’ Needs or Lose Them Forever

Marketers must use measurement tools in order to provide personalized messaging. In a 2008 Merkle

Study, half of email recipients said good email influenced their decision to make a purchase, and 38% said they tend to spend more money with a company that sends emails they read regularly. Thirty-two percent said they stopped doing business with a company because of poor email marketing practices.

Looking forward, some of the most exciting possibilities for email marketing are appearing in social networks. The social inbox, for instance, promises to provide an integrated view of a user’s email and other communication channels. Furthermore, new applications will make it easier for people to virally share emails with friends in their social networks.

Email Marketing’s Effectiveness

Email marketing’s ROI in 2008 was $45.06 for every dollar spent on it, according to the DMA’s report

“The Power of Direct Marketing,” which analyzed direct marketing activity across major industries.However, compared to other media, the ROI of email marketing has been in a faster decline than other advertising avenues. This decline could be attributed to the maturation of this method. But also to how companies are investing more on emails that are not focused on generating revenue, like order confirmations, or the failure that companies have experienced by using “rented” databases. Despite these issues, advertisers and retailers do not want to reduce their media budget for email marketing, because they recognize the ROI is going to be affected by the relevance of the messages sent and the segmentation done on the databases, and also the low cost compared to other online marketing strategies.

Five Email Strategies for 2009

1. Clean and Nurture Your Email List

Be sure to perform a thorough cleaning of your email lists. This does not mean blindly deleting a bunch of names, but rather using segmentation strategies to treat historically inactive recipients differently than people who are actively opening and clicking on your email messages. Here are some suggestions for cleaning house:

a)    Take a close look at your lists and list segments. Are there some list segments you are never using? If so, clean them out.

b)    Today’s email success is about quality, not quantity. Review lists of people who have not responded to messages in the past few months and contact them in a different way than the rest of your list. If they still do not respond, consider removing them.

1. c)    Review any new list segments you may want to make. Are there any ways to segment and            strengthen messages to various groups? If so, segment them now and start communicating            more effectively to those groups.

2. Enhance Your Segmentation

Email marketing data offers incredible segmentation power and the ability to take advantage of small audience segments that might otherwise be financially or technically difficult to reach. If you haven’t started segmenting your list and sending more targeted messages based on recipient data or behaviors, start in 2009. Most of the research in the email industry indicates that segmentation yields significant gains in email conversions. Some typical strategies for segmentation include:

a)    Geography - This is an easy, fairly obvious segment. For example, your customer in Florida is likely not interested in a snowmobile. And your customer in Minnesota probably isn’t interested in a jet ski—not in the winter, anyway. Geography can also be an indicator of buying patterns and other influences on the purchase cycle. Take the technology industry, for example. In high-tech pockets like Silicon Valley, Boston and Austin, early adopters are far more common.

b)    Demographics - This is another easy one, and can make a lot of sense. For example, we know men and women can interpret information quite differently. Younger vs. older audiences taking in information in different ways as well.

c)    Job title and function - Are you emailing potential users with none–or all–of the buying power? An owner or CFO may want to know about ROI, while a middle manager may just want to make his or her job easier. An engineer or programmer may want to find better ways to work, and so on...

d)    Purchasing frequency - Less frequent purchasers may require a time-sensitive offer to encourage them to act. Another approach would be to reward frequent buyers with exclusive privileges via email.

e)    Monetary spending - Adjust resources so you’re dedicating your efforts toward customers who spend the most money with your company.

If you have been segmenting your email audiences, don’t stop. Try to find new ways to segment and look at segmentation based on historical email activity, perhaps treating people who are frequent “clickers” or “openers” differently.

3. Review and Refine Your Opt-in Campaigns

Review everything from the data fields you’re collecting to the confirmation emails you are sending afterwards. Small changes can mean big gains in new audiences, as well as setting the proper expectations for subscribers. Ask yourself the following –

a)    Can you increase opt-ins by reducing unneeded data collection?

b)    Are you prominently directing web visitors to sign up for email? Can you place this on more pages, or in more visible locations?

c)    Do you clearly define significant benefits for subscribers signing up for your email? Does the email you send confirming the opt-in restate the benefits?

d)    Can you set expectations and ask subscribers to “add this address to your safe list” in the opt-in process?

e)    The language you use, the support graphics, and the staging techniques you employ can make a huge difference between being ignored and creating an evolving, dynamic relationship that can enhance database precision, enrich dialogue, and help you showcase a larger scope of services.

If you’re not using strict opt-in policies, 2009 is the year to start. As consumers continue to tire of unwanted email, you’ll continue to see declining response rates if you are not using an opt-in-only process.

4. Design for “Images Off” and Preview Panes

In 2009, you’ll find your audiences are increasingly looking at your messages without images turned on (it may not be their choice, but rather the default of their email client or a corporate IT policy). Make sure your messages are still readable and compelling without images. This may mean designing messages using fewer images, or including a short list of articles at the top of your newsletter. This technique works well for people who are viewing your message through a preview pane as well. Making sure enough content is placed at the top of the message to give recipients something to act on will be important to success rates. Without designing your messages with “images off” in mind, your campaigns may end up looking like this to recipients:

5. Integrate Social Media into Your Email Program

Like email, social media has quickly become one of the most widely used communication mediums on the web, so it only makes sense that integrating the two can serve to increase the overall effectiveness of your online marketing. The power of social media lies in the ability of its users to quickly and easily share information with their contacts, which might then turn around and share with their own contacts. If the information being shared is, for example, a piece of content from one of your emails, this type of “word-of-mouth” marketing can extend the reach of your message by a tremendous margin.

Few ways to integrate social media into your email program

a)    Incorporate a social media bookmarking tool into your emails, allowing subscribers to share your newsletter to their contacts on various social media platforms (Facebook, Twitter, LinkedIn, etc.)

b)    Develop and maintain a company profile on various social media networks, and prompt social media contacts to consider subscribing to your email newsletter(s)

c)    Promote your social media presence on your emails in order to build a larger social media following. Start a company blog and use your emails and social media profiles as traffic generators.

Social Email Marketing: The Next Big Thing

While the World Wide Web continues to generate exciting new forms of human interaction, including such Web 2.0 offshoots as social networking and video-sharing sites, wikis and blogs; what is just as exciting are the new engagement-marketing opportunities that result from the joining of both old and new Internet-based communication technologies. Email and social networks represent such a nexus.

Clearly, social networks have changed the relationship between companies and their customers. Sites like Facebook and MySpace allow people to share their thoughts and quickly connect with hundreds of friends and friends-of-friends. An estimated 19 percent of online users log onto social networking sites at least monthly or more often, while 41 percent of youth ages 12 to 21 visit social sites daily. Individuals linked to one another on a social networking site are affiliated for a reason. They’re like each other in some important ways. Social email marketing, therefore, enables you to reach prospects that share some affinity with your best customers. The ability to reach out to others with attributes similar to your best customers is invaluable.

Will Email Just “Twitter” Away?

There’s mounting evidence that social networks are pulling certain audience segments away from the email inbox, and the numbers indicate it’s not just the Millennials, or Generation Y. Jupiter Research reports that 22 percent of email users say they use social networking sites instead of email. And in

England, Hitwise estimates that social network sites such as Facebook, MySpace and Bebo receive more Internet traffic than email sites Hotmail, Yahoo! Mail and Gmail. So is this the death of email?

Though change is inevitable, most industry analysts and experts agree that email marketing won’t be going away anytime soon. A recent Pew Internet & American Life Project survey found that 92 percent of adult Internet users send or read email — far more than regularly visit any social network. Email is simply too valuable a marketing channel to disappear or even diminish. Email marketers have long been the stewards of customer engagement. And Forrester Research projects that email marketing will grow to more than $4 billion by 2012. But new technologies that combine the rich reporting capabilities of email with the viral, consumer oriented nature of social networking have arrived to make reaching out to customers and their friends through social networks easier, allowing progressive marketers to enjoy the benefits of both.

In fact, a few companies are making it easier than ever to enable both email recipients and landing page visitors to post their favorite messages on social network sites. Such new technologies allow marketers to combine the power of email with the reach of social networking sites to engage with customers, friends of customers and friends-of-friends of customers.

New Technology Bridges the Email/Social Network Gap

Recently, Silverpop developed an industry-first technology that bridges the gap between email marketing and social networking. Using links within emails, recipients are able to quickly post messages to their profile page on Facebook or MySpace. When these social emails are posted on social sites, everyone connected to the original recipient can see the message, make a comment or post it on their own profile page. Dynamic content and personalization remains intact in the posted email. So when Golfsmith sends an email about a putter sale at its stores in Dallas, area recipients can post the message on their profile page to let Texan friends in on the good deal. And the golfer in Akron will be able to post a message on her profile page giving the details of the sale there. Share-to-Social feature gives email marketing a tremendously powerful viral effect. Plus, the ability to pull reports on who posted emails to social network sites resulting in additional opens and clicks provides marketers with the detailed data necessary to prove the campaign’s value.

Give Some Steroids to Your Email Campaigns

Combining the targeting and reporting capabilities of email with the reach of social networks enables companies to build marketing programs that change their relationships with customers in very real and dramatic ways. To help ensure effective outreach, take a customer-centric approach to your messaging.

Begin by listening to your customers and monitoring the way they currently interact with your messaging. Start with those recipients most connected to your brand as indicated by their behavior.

Those who open your messages most and click on links frequently are already in line to serve as brand ambassadors. Give them a good reason to share your promotional emails with their friends, and make it easy for them to connect by including links within the email and landing pages to their social site. Utilizing brand enthusiasts to post your emails onto their social sites signifies their endorsement—they posted them for others to see. But better yet, social emails can even result in the poster adding an influential comment or two, such as, “This is a cool watch, and it’s on sale. Did I mention my birthday is coming up soon?” Such postings add strong word-of-mouth marketing that helps sell products.

Studies by Bazaarvoice found that customer accolades can make Web site visitors who browse for highest-rated products 49 percent more likely to make a purchase. And sharing opinions is at the very essence of social networking, where consumers are frequently influenced by the thoughts of peers.

Conclusion –

Email marketing continues to prove itself to be a low cost retention and conversion tool that yields high response from consumers. However, using segmentation and personalization techniques to target emails is essential to prevent campaign failures. Remember, relevancy is king. By diligently studying the extensive reports that can be gathered from an email marketing campaign, a feature many other types of media lack, you will be able to apply the 5 email strategies and provide information about our products/services to the people that are truly interested in it. Lastly, keep up with the times! Social media is becoming huge and these two strategies (email marketing + social media) promise to skyrocket the ROI of your campaigns.

Work with (WSI My Web Guide) in Dubai to make sure you perform better using Email Marketing

Developing a good email marketing campaign is the key factor to the success of your business.  It takes careful long hours’ of planning and sorting into specific message about your product or service to ensure creating relevant content that will attract targeted searches. Let WSI My Web Guide in Dubai help you by creating the optimal email marketing campaign content blueprint to ensure a successful “lead generating” website. With our proprietary WSI Power, we can quickly identify and obtain creative content ideas that will develop your email marketing campaign to convert a prospective lead into a loyal customer. Let WSI become your Internet marketing lead generation partner in the United Arab Emirates (UAE).

About the Author

Email Marketing Dubai & Internet Marketing Dubai

ATN ACDNPS22SM04 Scope Mounting System No. 4 $167.7 The PS22 mounts in front of a Daytime Scope to provide it with Nighttime operation. No shift of impact no need to rezero or change in eye relief occurs. The PS22 Night Vision Front Sight mounts directly in front of your Daytime Scope quickly and securely without tools making it Night Vision operational. The PS22 has a catadioptic front lens system which combines specifically shaped mirrors and lenses allowing for very fast focal ratios and for a smaller and more lightweight lens. The glass optics is multicoated for better optical view and protection from the elements. Optional Ring Adapters with different inserts allow to mount unit onto the objective of the day scope (25...62mm diameter) without light suppressor. Adapter # 4: 56 mmZeiss 2 510 x 50; 57 mmSchmidtBender 312 x 50; 58.7 mmLeopold 4 414 x 50 Leopold VXIII 3.510 x 50. Used for PS22.

ATN ACDNPS22SM05 Scope Mounting System No. 5 $167.7 The PS22 mounts in front of a Daytime Scope to provide it with Nighttime operation. No shift of impact no need to rezero or change in eye relief occurs. The PS22 Night Vision Front Sight mounts directly in front of your Daytime Scope quickly and securely without tools making it Night Vision operational. The PS22 has a catadioptic front lens system which combines specifically shaped mirrors and lenses allowing for very fast focal ratios and for a smaller and more lightweight lens. The glass optics is multicoated for better optical view and protection from the elements. Optional Ring Adapters with different inserts allow to mount unit onto the objective of the day scope (25...62mm diameter) without light suppressor. Adapter # 5: 46.7 mmLeopold 3.510 x 40 Leopold VXII 39 x 40. Used for PS22.

ATN ACDNPS22SM01 Scope Mounting System No. 1 $154.7 The PS22 mounts in front of a Daytime Scope to provide it with Nighttime operation. No shift of impact no need to rezero or change in eye relief occurs. The PS22 Night Vision Front Sight mounts directly in front of your Daytime Scope quickly and securely without tools making it Night Vision operational. The PS22 has a catadioptic front lens system which combines specifically shaped mirrors and lenses allowing for very fast focal ratios and for a smaller and more lightweight lens. The glass optics is multicoated for better optical view and protection from the elements. Optional Ring Adapters with different inserts allow to mount unit onto the objective of the day scope (2562mm diameter) without light suppressor. Adapter # 1: 25.4 mmLeopold 1.55 x 20 PR; 30 mmLeopold 1.55 x 20 MR/T M2 Zeiss 1.14 x 24 T. Used for PS22.

ATN ACDNPS22SM06 Scope Mounting System No. 6 $154.7 The PS22 mounts in front of a Daytime Scope to provide it with Nighttime operation. No shift of impact no need to rezero or change in eye relief occurs. The PS22 Night Vision Front Sight mounts directly in front of your Daytime Scope quickly and securely without tools making it Night Vision operational. The PS22 has a catadioptic front lens system which combines specifically shaped mirrors and lenses allowing for very fast focal ratios and for a smaller and more lightweight lens. The glass optics is multicoated for better optical view and protection from the elements. Optional Ring Adapters with different inserts allow to mount unit onto the objective of the day scope (25...62mm diameter) without light suppressor. Adapter # 6: 62 mmZeiss 312 x 56 Swarovski 2.510 x 56 Kahles CSX 312 x 56. Used for PS22.

ATN ACDNPS22SM03 Scope Mounting System No. 3 $167.7 The PS22 mounts in front of a Daytime Scope to provide it with Nighttime operation. No shift of impact no need to rezero or change in eye relief occurs. The PS22 Night Vision Front Sight mounts directly in front of your Daytime Scope quickly and securely without tools making it Night Vision operational. The PS22 has a catadioptic front lens system which combines specifically shaped mirrors and lenses allowing for very fast focal ratios and for a smaller and more lightweight lens. The glass optics is multicoated for better optical view and protection from the elements. Optional Ring Adapters with different inserts allow to mount unit onto the objective of the day scope (25...62mm diameter) without light suppressor. Adapter #3: 46.7 mmLeopold 3.510 x 40 Leopold VXII 39 x 40; 48 mmZeiss 1.56 x 42 Swarovski PVN 2.510 x 42; 48.749 mmMeopta Artemis 3000 39x42; 49.5 mmMeopta Artemis 3000 412x40; 50 mm SchmidtBender 10x42 PMII. Used for PS22.

Wheeler 1 Inch Scope Mounting Kit $109.99 Wheeler Engineering has put 3 great products in one professional scope mounting kit. This kit has everything needed to do a professional job mounting your scope. It has a Firearm Accurizing Torque (F. A. T. ) Wrench with 10 bits designed for the majority of your scope mounting needs. Included is Scope Ring Alignment Bars, Scope Ring Lapping Bar with Handle, Level-Level-Level, TurboLock Thread Lock and an instructional DVD. Features: - Scope Ring Alignment Bars Scope Ring Lapping Rod - Lapping Compound Level-Level-Level - FAT Wrench with 10 bits Thread Locking Compound - Scope Mounting DVD

ATN ACDNPS22SM02 Scope Mounting System #2 $154.7 Scope Mounting System #2. Manufacture ID: ACDNPS22SM02. ADAPTER #2: 38 mm Meopta Artemis 2000 4x32; 42 mm Leupold Mark 4 39x36 Leupold Mark 4 2.58x36 Kahles 4x36

ATN ACDNPS40SM01 Scope Mounting System No. 1 $167.7 ATN Day/Night PS40 Scope Mounting System allows you to use your optic in many different configurations. The ATN PS40 Mounting System is the perfect night vision accessory for the Day Night System if you need a variety of mounting capability. ATN night vision accessories maximize your night vision capability with the equipment and accessories that you own and want to use in conjunction. Offers a secure and reliable PS40 mount. Durable and rugged construction stands up to the rigors of tactical operation. Scope Mounting System: 47 mm 48 mm 39 mm 49.5 mm 50 mm.

ATN ACDNPS40SM02 Scope Mounting System No. 2 $167.7 ATN Day/Night PS40 Scope Mounting System allows you to use your optic in many different configurations. The ATN PS40 Mounting System is the perfect night vision accessory for the Day Night System if you need a variety of mounting capability. ATN night vision accessories maximize your night vision capability with the equipment and accessories that you own and want to use in conjunction. Offers a secure and reliable PS40 mount. Durable and rugged construction stands up to the rigors of tactical operation. Scope Mounting System: 56 mm 57 mm 58.7 mm.

Weaver 849722 StandardDeluxe Scope Mounting Kit $122.59 Deluxe kit includes torque wrench SureThread common bits level system lapping bar 1 alignment pins and lapping compound. Contains everything needed for precision scope mounting. Deluxe kit is excellent for the professional or novice gunsmith. Rugged storage case.

4x28 Rifle Scope with Mounting Kit $23.2 SpecificationsDimensions: 7.8 in x 2.44 in x 1.77 inWeight: 12.77 oz

Leupold 52296 Scope Smith Mounting Tool $31.08 ScopeSmith Mounting Tool Manufacture ID: 52296A remarkably useful tool featuring one slotted screwdriver two Torx drivers and five hex head drivers. As practical in the field as on the bench the ScopeSmith Mounting Tool is perfect

Horton Archery SS120 MultARange Crossbow Scope Mounting Kit $59.53 Complete set of mounting equipment for MultARange scopes by Horton Archery. Includes two 1 scope rings a Weaverstyle base and an Allen wrench. All components made from premium CNCmachined aluminum. Fits all Horton crossbows and scopes with 1 tubes. High level of reverse recoil resistance protects your equipment and crossbow. Material: Aluminum. Color: Black. Rails: Weaver. Ring Size: 1 . Compatibility: Horton crossbows and scopes w/ 1 tube.

ProMag PM002 Colt Delta AR15 Scope Mount Mounting Systems $30.78 This mount allows use of iron sights while the scope red dot or holographic sight is mounted to the rifle carry handle. Accepts standard Weaver STANAG rings. Hard anodized aircraft grade aluminum construction includes hardware.

3-12X50,EURO-30 PRO,30MM RIFLE SCOPE $99.99 3-12x50 IR, Euro-30 Pro Scope -Black Matte Finish -30mm Monotube Construction -4A Illuminated Dot Reticle -5/8" Mounting Rings -1/4" MOA -Waterproof, fogproof and shockproof -Fully coated Optics -Wider field of view -Parallax-free at 100 yards -Fast focus eyeball -Scope caps included -Limited Lifetime Warranty For big game and general hunting

Warne Scope Mounts 201M Maxima 1 in. Permanent Scope Rings $43.3 These Warne Maxima 1 Permanent Scope Rings (200M 201M 202M) are stylized lappable and engravable. Maxima series mounting scope rings by Warne Scope Mounts are designed to mount on Weaver style and picatinny bases. The finish uses a powder coating process that is used by Zeiss and Nikon on their scopes. The rectangular stainless steel recoil key is unique and has proven reliable under recoil. Type: Ring. Size: 1 Medium. Color: Matte.

Swiss Arms 4x32 Rifle Scope $29.95 The Swiss Arms 4X32mm airsoft rifle scope is an excellent choice for airsoft snipers. Magnify targets by 4 times for taking long range shots. The durable rubber finish body means fewer scratches and dings. This scope comes ready to use with the weaver mounting rings included. Quickly and easily attach this scope to your rifle s tactical rail and hone in your shot. Features: *Rifle scope. *Easy to adjust (no tool required). *Standard 1 inch (25.4mm) rubber finish body. *Included lens covers and weaver picatinny rings.

Horton 1 Inch Scope Mount Kit Combo $61.6 The Mult-A-Range Scope Mounting Kit assures correct scope mounting by including a Weaver style aluminum scope base and a matched pair of 1-inch rings. This system eliminates ring skidding on the dovetail and ensures enhanced scope accuracy for all Horton Crossbows with Dial-A-Range trajectory compensators. For use with scopes having 1-inch diameters. 7/8-inch Aluminum Dovetail.

ProMag PM141A Tac Picatinny Scope Rail $69.55 Tactical Picatinny Scope Rail . Manufacture ID: PM141A. The PM141A Tactical Picatinny Ruger Ranch Scope Rail provides additional flexibility when mounting longer scopes electronic sights or night vision. The scope rail attaches directly to the integral bases on the Ranch rifle. The scope rail requires no modifications to the rifle; quickly attaches to Mini14 Ranch Mini30 6.8 Ranch rifles. The rail (10.5 long rail) positions the scope over the receiver for improved balance and better eye alignment. Machined from T6 aluminum then type III anodized. The Lightweight aluminum rail keeps weight to a minimum. The scope rail accepts both Weaverstyle and Picatinny rings and optics. Red dot holographic and other sights may be used as well. The scope rail fits only Ruger ranch rifles with integral scope bases. All mounting hardware included.

1.5-6X42,EURO-30,30MM RIFLE SCOPE W/RINGS $69.99 1.5-6X42 Euro-30 Scope -Black Matte Finish -30mm Monotube Construction -4A Illuminated Dot Reticle -Extra High Mounting Rings -1/4" MOA -Parallax-free at 100 yards -Waterproof, fogproof and shockproof -Fully coated Optics -Wider field of view -Parallax-free at 100 yards -Fast focus eyeball -Scope caps included -Limited Lifetime Warranty For big game and general hunting.

3-9X42, EURO-30 SCOPE w/ RINGS $69.99 3-9x42 Euro-30 Scope -Black Matte Finish -30mm Monotube Construction -4A Illuminated Dot Reticle -5/8" Extra High Mounting Rings -Parallax-free at 100 yards -Waterproof, fogproof and shockproof -Fully coated Optics -Wider field of view -Scope caps included -Limited Lifetime Warranty For big game and general hunting

RossiBraztech P801 Scope Mount Base Blue $30.07 Made to fit all Rossi long guns this Rossi/Braztech Scope Mount Base Kit has the scope base and the screws to attach it. Be sure that the base is securely attached with the screws. If not done properly the Rossi/Braztech Scope Mount Base Kit could become loose and cause an unnecessary hazard. You may want to see a gunsmith for proper mounting of the Rossi/Braztech Scope Mount Base Kit. Color: Blue.

Excalibur 2006 Scope Mount 7/8 Inch Dovetail $39.65 Our SCOPE MOUNT is built from strong anodized aluminum to solidly and securely position your scope for accurate shooting. Using a weaver type base it installs in seconds using 4 pretapped mounting holes located on every trigger unit.

Burris 410341 ArPepr Scope Mnt 30Mm/Picat Tops $113.11 ARPEPR Scope Mount 30mm/Picatinny Tops. Manufacture ID: 410341. Proper Eye Position Ready for combat riflescopes this mount provides 2 of forward scope positioning on the M4 and AR15 platform. Ring bases are milled as a single tough unit and ring tops feature Picatinny tops for mounting additional accessories. 30mm

Excalibur Crossbow 9860 Scope Mount For Exocet XBow $40.81 The Excalibur Scope Mount is built from strong anodized aluminum to solidly and securely position your scope for accurate shooting. Using a weaver type base it installs in seconds using 4 pretapped mounting holes located on every trigger unit.

Dednutz 11003 Dednutz Scope MountBlack $114.06 Machined one piece design for extreme accuracy. No moving parts between firearm and scope. Lightweight. Approximately a third of the weight of steel. Fast installation and requires no special tools. Eliminates need for windage screws. Perfect ring alignment. No lapping required. Eliminates or reduces scope damage from tightening rings. Ring placement allows extra eye relief adjustment. Up to 4 times more thread length in rings....full 1/2 . Made of billet aluminum. Tempered 6061T6. Grade 8 hardened steel screws. Barrel Length: 5 .

Dednutz 20600 Dednutz Scope MountBlack $114.06 Machined one piece design for extreme accuracy. No moving parts between firearm and scope. Lightweight. Approximately a third of the weight of steel. Fast installation and requires no special tools. Eliminates need for windage screws. Perfect ring alignment. No lapping required. Eliminates or reduces scope damage from tightening rings. Ring placement allows extra eye relief adjustment. Up to 4 times more thread length in rings....full 1/2 . Made of billet aluminum. Tempered 6061T6. Grade 8 hardened steel screws. Style: 1 . Misc: Medium. Finish: Matte Black.

Dednutz 42200 Dednutz Scope MountBlack $114.06 Machined one piece design for extreme accuracy. No moving parts between firearm and scope. Lightweight. Approximately a third of the weight of steel. Fast installation and requires no special tools. Eliminates need for windage screws. Perfect ring alignment. No lapping required. Eliminates or reduces scope damage from tightening rings. Ring placement allows extra eye relief adjustment. Up to 4 times more thread length in rings....full 1/2 inch. Made of billet aluminum. Tempered 6061T6. Grade 8 hardened steel screws. Style: 1 . Misc: Medium. Finish: Matte Black.

1.25-4.5X26,EURO-30,30MM RIFLE SCOPE W/ RINGS $89.99 1.25-4.5x26 Euro-30 Scope -Black Matte Finish -30mm Monotube Construction -4A Illuminated Dot Reticle -Extra High Mounting Rings -1/4" MOA -Parallax-free at 100 yards -Waterproof, fogproof and shockproof -Fully coated Optics -Wider field of view -Parallax-free at 100 yards -Fast focus eyeball -Scope caps included -Limited Lifetime Warranty For big game and general hunting. Objective Lens 26mm Waterproof Yes Fogproof Yes Reticle 4A Exit Pupil 20.8-5.8mm Optical Coating Fully Coated Field of View (ft@100yds/m@100m) 82/27.3@1.25x, 30/10@4.5x Eye Relief 3 inch Click Value 1/4" Adjustment Knob Side adj. windage and elevation Tube Diameter 30mm Finish Black Matte Weight 15.2 oz. Length 10.8 inch Included Accessories Lens Covers, Mounting Rings and Lens Cloth Warranty Limited Lifetime Warranty

Leupold Ruger M77 Scope Ring Mounts - Low - Black Matte - 60924 $90 These Leupold Ruger M77 Scope Ring Mounts are machined from solid steel for critical tolerances and all around good looks. Leupold Scope Ring Mounts offer greater mounting flexibility for these Ruger rifles.

Deluxe Storage Tool Mounting Bar for up to 65 tools $22.93 This convenient Plastic Storage Tool Bar has space for up to 65 tools and a tray for hardware. It s legs allow it to stand alone or the included hardware allows for easy mounting.Features include:Mounting hardwareFreestanding legsSpace for up to 65 toolsHardware trayDimensions: 6.25 x 26.125 x 4.5 inches

Horton Archery SS120 Horton 1 in. Scope Mt Bse Rngs $59.53 This kit assures correct scope mounting by including a weaver style aluminum scope base and a matched pair of 1 rings. This system eliminates ring skidding on the dovetail and ensures enhanced scope accuracy for all Horton crossbows with dialarange trajectory compensations. For use with scopes having 1 diameters.

Horton SS120 1 Inch Scope Mount Kit Combo $59.53 The MultARange Scope Mounting Kit assures correct scope mounting by including a Weaver style aluminum scope base and a matched pair of 1inch rings. This system eliminates ring skidding on the dovetail and ensures enhanced scope accuracy for all Horton Crossbows with DialARange trajectory compensators. For use with scopes having 1inch diameters. 7/8inch Aluminum Dovetail.

Burris Ar Pepr 30Mm Scope Mount 410341 $76.29 Burris 30MM Matte Black Scope Mounts Md: 410341, Proper Eye Position Ready for combat riflescopes, this mount provides 2 inches of forward scope positioning. Ring bases are milled as a single, tough unit and ring tops feature Picatinny tops for mounting additional accessories. Available for 30MM or 1 inch scopes., Type: Scope Mount MFG/Model: AR Proper Eye Position Ready Style: Picatinny Misc: 30MM Finish: Matte Black, Manufacturer: BURRIS COMPANY, Model: 410341. Type: Gun Scopes

Burris 410343 1 in. Matte Black Scope Mounts $113.11 Proper Eye Position Ready for combat riflescopes this mount provides 2 of forward scope positioning. Ring bases are milled as a single tough unit and ring tops feature Picatinny tops for mounting additional accessories. Available for 30MM or 1 scopes. Type: Scope Mount. MFG/Model: AR Proper Eye Position Ready. Style: Picatinny. Misc: 1 . Finish: Matte Black.

Barnett 4x32mm Crossbow Scope W/Rings $131.99 Barnett s Multi-Reticle Crossbow Scope is a programmed five-point, multi-reticle crosshair system which enables quick aim at targets and distances frequently encountered. Compatible with all full-sized crossbows. Water resistant and shockproof and includes. 22 style mounting rings.

Barnett Outdoors 17060 Barnett 4X32Mm Xbow Scope $124.17 Barnett s MultiReticle Crossbow Scope is a programmed fivepoint multireticle crosshair system which enables quick aim at targets and distances frequently encountered. Compatible with all fullsized crossbows. Water resistant and shockproof and includes .22 style mounting rings. Has a limited lifetime warranty.

Bushnell Banner Scope 4X32 710432 $69.99 Bushnell Banner Dusk & Dawn 4x32 Rifle Scope: 71-0432Ask any trophy hunter and they'll tell you more tags are filled in the low-light hours than any other time. That said, it's wise to have a scope designed to excel in early-morning and late-evening light. Featuring Dusk & Dawn Brightness (DDB) multi-coated lenses for clarity and brightness in low light, you'll addprecious minutes to every hunting day with the Banner Dusk & Dawn series. Features: Multi-coated optics. One-piece tube. 100% waterproof/fogproof construction. Dry-nitrogen filled 1/4 M.O.A. fingertip, resettable windage and elevation adjustment. Fast-focus eyepiece. Specifications: Model 71-0432. Finish: Matte. Power: 4x32 Reticle: Circle-X Field of View (ft@100 ft./m@100m): 31.5/10.5@4x. Weight (oz./g): 11.1/315 . Length (in/mm): 11.3/287. Eye Relief (in/mm): 3.3/83. Exit Pupil (mm): 8@4x Click Value (in@100 yds/mm@100m): .25/7. Adj Range (in@100 yds/mm@100m): 50/1.4. Mounting Length (in/mm): 5.4/13. Contents: Bushnell Banner Dusk & Dawn Rif Type: Gun Scopes

Extending the Scope of Corpus-Based Research $84 Extending the scope of corpus-based research: new applications, new challenges is a collection of articles which highlights some of the challenges facing English Corpus Linguistics at the beginning of the 21st century and shows how these challenges are being addressed by researchers. In sections on corpus methodology, language description and foreign language learning and teaching, researchers address a broad range of topics from methodological standardization, experimental research design, tagging and parsing corpora and the value of enriched corpus annotation to web-based research, tools for analysing language on the web and language learning via an Internet Grammar. There is a broad spectrum of research encompassing grammatical and lexical analyses of different varieties of early and Modern English, bilingual code switching, learner English and theoretical and practical approaches to the 0-d spoken medium. As such, the collection offers a global, up-to-date appreciation of theoretical and practical issues which will be of value to researchers in many areas of English Linguistics.